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In yesterday’s Website Metrics webinar, Unmana Datta of Markitty.com shared with us that Google Analytics is on of the most powerful tools small businesses can use to measure traffic to their website. Not just how many page views you’re getting, but how long are people staying on your site, what are they looking at, and what gets them there in the first place. Best of all, this powerful tool is free so what’s not to love! If you’re new to Google Analytics, Markitty.com has posted some helpful information about how to get started using the tool.
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