David Cummings on Startups

Tomorrow I’m giving my Start With What You Know – 7 entrepreneur lessons (SlideShare slides) talk at the Industry Leadership Summit. I’ve given the talk 5 or 6 times now and each time I tweak it slightly to improve the flow and content. Overall, the idea is that success is all about continual learning based on what you know at the time and constantly looking for ways to improve. Pretty simple, right?

Here are the seven entrepreneur lessons learned:

  • Even great products need marketing.
    Winning product awards and accolades doesn’t translate into sales. Building a repeatable customer acquisition process is a must.
  • Sell “pain killers.” Not vitamins.
    Solve hard, meaningful problems. Avoid vitamins and candy.
  • Embrace your constraints.
    All startups have constraints. Make them an advantage.
  • The startup with the most money doesn’t always win.
    Money matters to a certain point but heavily funded competitors aren’t as scary…

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