Pro wrestling is filled with good guys and bad guys — faces and heels — and that’s by design. The stark contrast makes it very easy to root for or against someone. Some personas work and some don’t. Some enrage and excite, and some elicit a collective yawn.
The Million Dollar Man worked, which is to say it went over… BIG. (Anyone familiar with the Million Dollar Man knows he didn’t actually have to work.)
The premise was simple: everyone hates the stuck-up rich guy. And if he flaunts that wealth and acts like he’s superior, well, people hate him even more. The gimmick made DiBiase, already a talented and established wrestler, into one of the most memorable heels. And it gave the World Wrestling Federation (WWF) — as WWE was then called — a goldmine of…
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