Hong Le's Blog

In my last post, I talked about LinkedIn and how to build a good LinkedIn profile for job opportunities. In this post, let discuss about “personal branding” and how we can use it to advance on social media. First of all, let’s talk about what exactly is “personal branding” and why do you need it? Dan Schawbel (2009), the author of the book “Me 2.0: Build a Powerful Brand to Achieve Career Success” describes personal branding as “the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.” It’s very important to use social media to market yourself using your…

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